What you might not know is the ridiculously powerful segmentation tool Facebook has built into their advertising platform. Paid social advertising is useless if you’re not reaching your target audience. With the advent of Facebook ads and their extensive targeting system, the marketing tables have turned. In the past, social media was viewed as a branding tool as opposed to a lead-generating tool. Not only can you connect and share information with your clients, but you can establish your brand, generate more traffic to your website, and ultimately generate leads. In a world that’s obsessed with social channels and obtaining information at lightning speed, it’s important for your business to be on social media. Americans spend 40 minutes a day on Facebook alone. Social media is the single most popular activity on the internet today.
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